Print Projects
Packaging
Client: Lustre & Bloom
For Lustre & Bloom, I developed a brand identity rooted in modern minimalism and nature-inspired elegance. The visual system relies on clean typography, refined line work, generous negative space, and a soft pastel palette to communicate a contemporary, elevated aesthetic. Botanical elements—blooming florals and delicate root structures—introduce an organic sophistication, complemented by deep natural greens and metallic accents for a luxurious finish. The packaging is intentionally sustainable, using fully recyclable materials.
The logo unites a stylized flower with interwoven roots, forming an elegant, versatile mark that reinforces the brand’s narrative of growth and transformation. Both the primary brand typeface and the product typeface for Root are refined serif selections chosen for their timeless, premium sensibility.
Client: PuraGlow
PuraGlow is a conceptual cosmetic brand built around the idea of makeup that actively supports skin health. Inspired by the principles of clean beauty, the line incorporates acne-fighting and skin-nourishing ingredients across its complexion products and serums—eliminating the traditional trade-off between coverage and care.
The visual identity pairs bold typography with a modern retro aesthetic, aligning with current market trends while maintaining a distinctive, memorable presence. Packaging and brand touchpoints are designed to feel fresh, confident, and performance-driven, reflecting the brand’s mission to deliver beauty that truly benefits the skin.
Direct Mail
Client: Fox School of Business
Project type: Die-cut Pop-up Mailer
As part of the university’s marketing initiative, I designed an engaging pop-up mailer inspired by Hooter, Temple University’s mascot. The piece was sent to alumni as part of a coordinated direct-mail campaign. My focus was on creating a playful, memorable experience while maintaining strong visual consistency across all components—the pop-up owl, the accompanying postcard, and the branded envelope. Together, they form a cohesive set that reinforces school spirit and elevates the overall campaign impact.
Signage
Clients: SICOM and Tridiuum
Project type: Floor standing banner
At Vovéo Marketing Group, I designed two floor-standing banners (23.5” × 80”) for SICOM and Tridiuum—distinct brands operating in the restaurant technology and behavioral health sectors. Leveraging my familiarity with each visual identity system, I developed clean, high-impact designs optimized for event visibility and brand cohesion. I managed the project from initial concept through final print production to ensure accuracy, consistency, and a polished finished product.
Brochures
Client: Fox School of Business
Project type: Bi-fold Brochure
I design Fox’s annual State of the School brochure, a key communications piece distributed to internal and external stakeholders, alumni, parents, and donors. The publication highlights student outcomes, faculty achievements, and the school’s overall financial performance. My role includes shaping a clear, engaging visual narrative that supports transparency, reinforces brand credibility, and effectively communicates the school’s progress year over year.
Out-Of-Home
Client: Temple University’s School of Tourism and Hospitality Management & Fox School of Business
Project type: Static Vinyl Billboards
These static billboards ran along I-95 and I-76 as part of our annual brand-level advertising campaign, helping each school stay top-of-mind during recruitment season. The designs were developed to seamlessly align with broader digital and print materials, ensuring a cohesive visual presence across all touchpoints.
Each billboard reflects its respective brand’s unique visual strategy—STHM leverages bold, immersive imagery to capture attention, while Fox relies on its signature brand textures, typographic creativity, and message-driven design. Together, they reinforce brand recognition and support the overarching campaign narrative.