Print Projects
Packaging
Client: Lustre & Bloom
There are a few themes I wanted to be central to this brand. 1. Modern Minimalism: clean type, thin line-work, plenty of white space, soft pastels. 2. Nature-Inspired Elegance: botanical illustrations of blooming flowers and roots paired with nature tones of deep green + metallic foil for a luxurious feel. The packaging uses eco-friendly recyclable materials.
The logo itself fuses a flower shape with intertwining roots to create an elegant mark that is both versatile and memorable. The fonts I chose for the brand (Lustre & Bloom) and the product (Root) are both Serif fonts that feel expensive and timeless.
Client: PuraGlow
PuraGlow is a cosmetic company I came up with and proceeded to build out the branding and packaging design. The concept is similar to clean beauty but takes it one step further with acne-fighting ingredients for our face makeup and serums.
I’ve always dreamt of a makeup line that didn’t come with a trade-off and incorporated ingredients that are good for the skin rather than harmful. The branding is bold, has a retro feel which is on-trend in the current market.
Direct Mail
Client: Fox School of Business
Project type: Die-cut Pop-up Mailer
As part of our marketing initiatives, I designed this adorable and fun pop-up mailer in the shape of Hooter The Owl which was mailed out to alumni alongside other direct-mail matterials.
Signage
Client: SICOM and Tridiuum
Project type: Floor standing banner
While at Vovéo Marketing Group, I designed two floor-standing banners (23.5” x 80”) for SICOM and Tridiuum—distinct brands in the restaurant technology and behavioral health spaces. Familiar with both visual systems, I created clean, impactful designs optimized for event visibility and brand cohesion, overseeing the process through to print production.
Brochures
Client: Fox School of Business
Project type: Bi-fold Brochure
I design Fox’s State of the School brochure which is sent out annually to internal and external stakeholders, alumni, parents, and donors. It’s meant to update these audiences on student outcomes, faculty successes, and the general financial state of the Fox Business School.
Out-Of-Home
Client: Temple University’s School of Tourism and Hospitality Management & Fox School of Business
Project type: Static Vinyl Billboards
These static billboards ran on I-95, and I-76 as part of our annual brand-level advertising campaign. This helps each school remain top of mind during the recruitment season. It’s meant to support and be cohesive with the rest of our branding materials across digital and print. You can see the way each brand presents is very different with STHM relying heavily on imagery and Fox relying on brand textures and creativity in messaging and typesetting.