Digital Projects
E-books
Client: Infillion
Filling in for a designer on leave, I came onboard and was assigned this e-book. Provided to me was the current brand style guide and previous digital examples created for their brand. Before starting, I read the content to understand the overall messaging so that any graphics and photography choices would make sense with the content and flow of information. From there, I built a strong, clean layout and implemented feedback after proofing rounds.
Client: Digest Your Life with Laura
One of my biggest passions outside of design, is holistic health. More specifically, gut health. During the Pandemic I became certified as a holistic health coach and decided to write and design an e-book to help women suffering from digestive issues, autoimmune disease, and inflammation.
Social Media
Client: Esri
Esri has a brand that is more expressive and fluid than most. While many brands abide by a strict set of guidelines, I was able to experiment with a multide of colors and textures for these ads. Each set was created for a different internal client and promotes a variety of things be it their GIS software courses or an event like a local conference or global summit.
Plasma Screen
Collaboration project with Jaidy Schweers
I collaborated with my colleague and fellow designer Jaidy on this request from the Dean’s office. They asked us to design an aspirational image that the Dean could display during his presentations to important stakeholders. Once I learned of the copy, I thought of a concept immediately, sourced an image, and put together a very rough draft (photo 1). Jaidy elevated the design by blowing up the type even more, balancing out the layout, and adding my favorite element, the North Star, representing Temple University’s guiding presence in North Philadelphia. My final suggestion was to cut out the woman’s head and place it in front of the ‘O’ for added depth and interest. To me, the woman is a representation of the students, graduates, and leaders, so making her the focal point was a simple yet impactful change. The final product is photo 3.
Paid Digital
Client: Episource
Episource is a risk adjustment company in the healthcare and SaaS space whom I partnered with to complete several campaigns. Some of these paid digital ads seen above targeted the payer and some, the provider. Each of the colors represents a different service or product, however, they all fall under the Episource brand.
Out-of-Home
Client: Fox School of Business
Project type: Transit advertising
A large part of my responsibilities at the Fox School is to lead our Out-of-Home advertising for each recruitment cycle and traffic them out to each vendor. This includes bus shelters, billboards, bike shares, urban subway panels and more.