Digital Projects
E-books
Client: Infillion
Stepping in for a designer on leave, I was assigned to develop this e-book using the brand’s existing style guide and previous digital materials as reference. Before designing, I reviewed the full content to understand the messaging and ensure that all graphic elements, visual hierarchy, and photography choices reinforced the narrative and supported a logical flow of information. From there, I built a clean, structured layout and refined the piece through multiple proofing rounds to deliver a cohesive, on-brand final product.
Client: Digest Your Life with Laura
Outside of design, one of my biggest passions is holistic health—particularly gut health. During the pandemic, I became a certified holistic health coach and wrote and designed this e-book to support women experiencing digestive issues, autoimmune conditions, and chronic inflammation. The project allowed me to combine my design expertise with my interest in wellness, creating an accessible, visually engaging resource grounded in both education and empathy.
Social Media
Client: Esri
Esri’s brand system is more expressive and fluid than most, allowing for a high level of experimentation within its visual framework. For this series of ads, I explored a wide range of colors, textures, and compositions to create dynamic, eye-catching designs. Each set was developed for a different internal client and promoted a variety of initiatives—from GIS software courses to regional conferences and global summits—while still maintaining alignment with Esri’s recognizable brand voice.
Plasma Screen
Collaboration project with Jaidy Schweers
I collaborated with fellow designer Jaidy on a request from the Dean’s office to create an aspirational visual the Dean could display during presentations to key stakeholders. After reviewing the copy, I quickly developed a concept, sourced imagery, and prepared an initial rough draft. Jaidy then amplified the typography, refined the layout, and incorporated a symbolic North Star, representing Temple University’s guiding presence in North Philadelphia.
My final contribution was recommending that the woman’s head be cut out and layered in front of the “O” to introduce depth and draw focus to her. For me, she embodies the students, graduates, and leaders the school serves, and placing her at the forefront added both clarity and impact. The result is a strong, aspirational graphic that communicates vision and purpose.
Paid Digital
Client: Episource
Episource is a healthcare and SaaS risk adjustment company. I partnered with their team on multiple campaigns, including paid digital ads targeting both payers and providers. Each color in the campaigns corresponds to a distinct service or product, while maintaining cohesion within the overall Episource brand.
Out-of-Home
Client: Fox School of Business
Project type: Transit advertising
At the Fox School, I lead Out-of-Home advertising for each recruitment cycle, managing campaigns across bus shelters, billboards, bike shares, urban subway panels, and more. I oversee the full process, from concept through vendor trafficking, ensuring that each piece aligns with the school’s brand and recruitment objectives.